At Beberlis, we believe that it’s not only the little ones’ feet that matter but also the decisions we make as a company. That’s why, when choosing our suppliers, we look for partners who share our values of sustainability, quality, and innovation. Today, we want to highlight our main sole supplier, Cuirtec, a company rooted in Alicante, which shares our expertise in footwear manufacturing.
Shoe manufacturing in the Alicante region began to stand out around the middle of the 19th century, but it reached its true popularity and boom throughout the 20th century.
The definitive leap in the auxiliary industry took place in Alicante in the sixties, especially in the cities of Elche, Elda and Villena. These towns manufactured more than 70% of the national footwear and one out of every four shoes used in Europe.
The real boom in the sector came with internationalisation and the creation of high quality footwear, especially in segments such as luxury women’s footwear. This growth was driven by the advance of manufacturing techniques and the incorporation of industrial processes, which coexisted with the craftsmanship characteristic of the area. Since then, Alicante has been recognised as one of the most important epicentres of the footwear industry in Spain and Europe.
In our commitment to both quality and the environment, we prioritise working with nearby companies like Cuirtec. By relying on local suppliers, we minimise long transport routes and reduce fuel consumption, significantly lowering our carbon footprint. This approach not only benefits the planet but also strengthens our purpose of leaving future generations with both excellent shoes and a prosperous environment.
The geographical proximity to Cuirtec allows us to maintain constant feedback on the quality of their soles. This close relationship, combined with the extensive experience of Alicante’s footwear manufacturers, ensures that every product meets our high standards.
Additionally, being nearby facilitates joint experimentation and the development of new ideas. Together, we explore innovative materials and processes, ensuring that our shoes remain a benchmark of excellence and design.
In a market where many companies choose to outsource production outside the Eurozone, we at Beberlis remain steadfast in supporting local talent. We trust the expertise, craftsmanship, and quality that define professionals in our region. By collaborating with Cuirtec, we not only strengthen our local economy but also preserve the traditions and values that define us as a brand.
Choosing Cuirtec as our main supplier is more than just a strategic decision; it’s a declaration of our values. Every sole they produce and every shoe we create reflects our shared commitment to the environment, innovation, and our community.
At Beberlis, we believe that walking together as a region and as an industry is the best path to a more responsible, sustainable, and prosperous future.
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